Brown’s Shortman (Men’s specialty fashion) Retail branding
Communications strategy, ongoing media relations and fashion product placement
OLLY Corporation (children’s fashion and footwear) Retail fashion/e-tail launch and branding
Communications strategy, media launch, ongoing media relations, sponsorship, retail opening events and fashion product placement
Tin Shack Ltd. Retail fashion branding
Strategic communications, media relations, charitable special events, product placement and media relations for Blundstone, UGG, IceBreaker Merino, R. M. Williams, El Naturalista, Scott Hawaii and Harveys Seatbeltbags lines
Lindsay Perry Inc. 2005 Spring/Summer collection launch
Brand strategy, fashion media relations/publicity, trade launch, executive profile building; ongoing product placement for F/W 2005 collection
Hudson’s Bay Company / The Bay HBC Signature Collection
Development of communications strategy for 2003 retail apparel and houseware launch; special events management, ongoing media relations, product placement for second Collection 2004-2005
Fashion Cares / AIDS Committee of Toronto Annual Fundraising event for AIDS Committee of Toronto
Event Co-Chair 2003
Chair, Public Relations 1998 - 2003; strategy development, media relations and issues management, cause-related marketing
