Nordic Selfcare Institute Media Relations for Canadian distributor of beautycare products
including Imedeen skincare
Communications strategy development and implementation, communications materials development, sponsorship research and identification, key stakeholder relations, special event management, ongoing media relations and product placement
Susan Posnick Cosmetics Canadian launch of specialty make-up line
Strategy development, media materials development, special interest group/influencer outreach, media desk-siders with key national beautycare media, ongoing media relations and product placement
New You Show 2006 (anti-aging consumer show) Media relations for Canada’s largest cosmetic enhancement event
Media material development, key stakeholder relations, co-promotions, event publicity
Medicis Aesthetics Canada Inc. Media relations/rebranding for Restylane injectable dermal filler
Strategic communications development, rebranding material development, sponsorship support for L’Oréal Fashionweek S/S 2006 and fashion designer Arthur Mendonça, lifestyle media relations and product placement; sponsorship of New You 2006 show
Elmwood Spa Rebranding initiative Strategic marketing plan development, spokesperson media training, national media relations for three-phase renovation including health and beauty, design media, product placement for in-house beautycare line: elmline, website relaunch, creative consulting and photography, special events, ongoing media relations
Fa Fresh Body Care Product introduction(s) and product publicity
Consumer packaged goods media relations, special events management and sponsorship
Dep Haircare Brand Awareness
Consumer packaged goods media relations, sponsorship and special events
