“Making the decision to focus our marketing budget on a PR effort to launch The Carlu was the most effective way to establish our brand position as the premiere venue in the luxury market. Through the efforts of The Siren Group, our expectations were vastly exceeded as evidenced by the extraordinary level of targeted coverage we received, immediately establishing The Carlu as the most desired special events venue in the city.”
Mark Robert
Managing Partner
The Carlu
"Siren has been our PR agency for several years and media coverage for Publicis and our clients has been no less than outstanding. They always deftly identify the most salient angle in a pitch to deliver the most compelling story possible. The team at Siren is tenacious, nimble, smart and highly professional. They never miss a beat."
Tony Ciccia
Senior Vice President, Brand Director
Publicis Canada
“The Siren Group was very effective in generating widespread national consumer and media awareness of the RBC Canadian Painting Competition for both years' programs. Their local market media relations savvy helped RBC to coordinate successful events in Vancouver, Calgary, Toronto, Montreal, Ottawa and Halifax and substantial publicity was generated nationally in print, radio and television. The increased exposure for the emerging Canadian artists helped to further many careers, while encouraging overall awareness of our initiative. The Siren Group team was professional, enthusiastic and determined and it was a pleasure working with them.”
Robin T. Anthony
Art Curator
RBC Financial Group
“The Siren Group is the right PR partnership for Portrait because Susan Willemsen understands our business. She has gained an understanding of our specific strategic objectives and collaborates with us to develop programs to address them effectively and efficiently. Susan and her team are also consummate professionals, strong writers and provide thorough follow-up on all activities with detailed reporting. We also particularly appreciate the on-site support received at events - we can count on the team to work very hard on our behalf.”
Rose Mastnak
Principal, Strategic Director
Portrait Branding Inc.
“The Siren Group has gone the extra mile to understand our business and the key messages that need to be communicated. With every project they have represented Northwest with great professionalism and attention to brand values.”
Paul Saunders
Director of Marketing
Northwest Mutual Funds Inc.
“What initially seizes you is Susan's passion. Her experience and devotion to her work is immediately apparent during the first few minutes of meeting her. There is an instant sense of comfort and an overwhelming feeling that this person is going to do everything and anything possible to get the press you desire. And she does. She has an energy and devotion rarely seen these days and I always feel like Susan and her team at Siren are doing the work of 30. Siren’s enthusiasm is complemented by a degree of organization that borders on militant. I am at ease knowing that an opportunity or angle never slips by without Siren knowing about it and making it work for us. Siren is a one-of-a-kind find and we look forward to a long and successful relationship with them.”
Tim Stacey
President, Australian Boot Company
Ian Heaps
CEO, Tin Shack Ltd.
“The Siren Group has both recognized and created opportunities to profile Medicard Finance Inc. and our companies to a wide variety of national media. There has been considerable positive awareness and media coverage of our organization generated through the sheer creativity and hard work of The Siren Group’s public relations efforts. The differentiator is the foresight and understanding that The Siren Group has of each of our companies and how they have positioned us with our target audiences. The Siren Group has added value to our brand, both in terms of perception and awareness, which has been invaluable to our company.”
Ann Kaplan
President, CEO
Medicard Finance Inc.
“The Siren Group is proactive and assertive in pursuing PR opportunities that result in raised awareness of FUSE and Quizative. They know the marketplace, the players and are always on the lookout for ways to increase exposure of our company. Tireless, proactive and effective are great words to describe The Siren Group.”
Adrian Capobianco
President
Quizative Inc.
“The Siren Group is a dynamic firm that consistently works in partnership with OLLY Shoes to create ongoing brand awareness. They worked with OLLY to launch our grand opening to great media attention and continually strive to find new ideas to support the OLLY brand.”
Katherine Chapman
CEO
OLLY Shoes
"The Siren Group Inc. is a delight to work with, professional, dynamic, always in high gear and always looking for what is best for thier clients. I would recommend them to anyone who is looking for outstanding results."
Neri Vautour
Executive Director
Wild Blueberry Association of North America
"The Siren Group joined Siemens Canada Corporate Communications team to engage trade and business media in major marketing initiatives. Their tenacity, diligence and dedication to achieving results is superior. For Siemens Canada, The Siren Group has created new relationships and strengthened existing ones with media in Canada."
"For the past three years, The Siren Group has effectively generated widespread consumer and media awareness of our brands. With limited resources, Susan has had to think 'outside' the box to find new and innovative ways of communicating a sometimes difficult proposition. The Siren Group has not only succeeded, they have surpassed all expectations. All associates at The Siren Group are a joy to work with."
Pat Browne
Vice President, Marketing
Nordic Selfcare Institute
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